March 5th, 2018: the first day of my university life and the first class of ADD101 – Design Thinking. Throughout the first seminar, we have been introduced to the HCD (a.k.a Human-centered design) models which guide us to merge and consider the human necessities into products and technologies; enhancing our global development of products, services, and strategy. HCD can be effective in education, marketing, finance and lifestyle as it creates benefits and eliminates the disadvantages of current products through analytical and creative thinking. We were also introduced to a variety of design thinking process models such as the IDEO Design model, and the Stanford d. school model. They are very similar, which will easily assist us design students understand the process of designing solutions to a problem from start until the end.
Stanford d. School Model:
Visual Model for visual learners:
Simply, the five steps are:
We will be following these steps throughout the trimester within the process of our projects.
For our assignment, we are to run a 5 step design thinking workshop which will be based on the Stanford d.school model. To achieve the first step for our assignment, we are required to form a design team – ideally with different viewpoints, culture, and experiences to diversify our ideas towards finding solutions to our selected problem topic (Societal, Environment, Disruptor, Health, Education, or Technology). I formed a group with Kevin, Sarah, and Ethan for this assignment and after brainstorming ideas for each topic, we decided to choose the topic of Disruptor: “How might we use ‘Disruptive Innovation’ to create a new product or service that disturbs existing market conventions?”.
Throughout the week, we have pitched in ideas through our group chat. The issue of public transport and Mykis in Melbourne have been in our best interest thus far, as the disruption of top-up machines during transport journeys have become troublesome rather than convenient. Users are required to use the top-up machines, call or top-up online as the only methods to perform transactions and recharge their Mykis. Their call and online methods are effective 90 minutes following the transaction, therefore using the top-up machine is the only method that takes effect instantly. However, this can be a problem to users that are in a rush to their designated route, hence, we ideated an app and an e-tag to further the efficiency and convenience of using our busy public transport today.